Why page speed and load times are important for your website
Most people know that maintaining an online presence is an essential part of building a thriving business. This is why so many companies invest in developing informative and useful online interfaces for their customers to engage with while generating SEO campaigns to attract new visitors. Recently, however, there have been new developments in how search engines like Google value certain websites and rank them accordingly, especially ones who don’t meet their standards when it comes to catering to the overall user experience. Now, more than ever, website load times and navigation speeds play an essential role in the sustainability of your website and how it ranks in the search engines. Here are three reasons why this is the case.