Most people know that maintaining an online presence is an essential part of building a thriving business. This is why so many companies invest in developing informative and useful online interfaces for their customers to engage with while generating SEO campaigns to attract new visitors. Recently, however, there have been new developments in how search engines like Google value certain websites and rank them accordingly, especially ones who don’t meet their standards when it comes to catering to the overall user experience. Now, more than ever, website load times and navigation speeds play an essential role in the sustainability of your website and how it ranks in the search engines. Here are three reasons why this is the case.

So you’ve finally decided it’s time to start blogging — what took you so long? Blogging is a great way to share your expertise, highlight your products and services, and bring a significant amount of traffic to your website. However, when starting a new blog, there a few things you should consider if you want to see the best return for your efforts. Here some common rookie blogging mistakes and what you can do to avoid them.

When it comes to developing an effective SEO strategy, there is no one surefire way for companies to achieve the results they’re looking for. However, certain outdated SEO techniques and bad habits can still plague website owners and drastically affect their search engine ranking results. Here is a list of four of the most common SEO mistakes made in 2018 that should be avoided at all costs.

Most small businesses, especially those in field service industries, focus their efforts primarily on servicing their customers and perfecting their trade. While this targeted focus toward quality service is admirable, many companies forget to budget time and resources into their online marketing efforts. Content marketing is a great way to get the word out about your company while differentiating your products and services from your competition. Here are a few specific ways that content marketing can benefit your company.

When it comes to understanding SEO and its importance in the business world, some people have misconceptions about it being an unnecessary part of their online marketing strategy. This assumption couldn't be further from the truth. The fact of the matter is, if you're not currently applying an effective SEO strategy to your website or blog, your online presence and brand recognition is sure to suffer. Our marketing professionals at BoostWebSEO.com have the knowledge necessary to help your brand establish and maintain its visibility online through advanced search engine optimization.

Setting up a basic ad campaign can be incredibly easy but once you go beyond that you need a more advanced approach, and that doesn't manage to work all the time. Even if the social media landscape can be very competitive at times, there's no denying that you can generate high sales and exposure with the right approach. With that in mind, here are some of the social media advertising ideas and tips that professionals use to fine-tune their campaigns! Check them out and apply them to your ad campaigns for the best results!

Traffic is the lifeblood of any website. After all, it doesn't matter how brilliant your content is, if you don't have people reading it, then you are not going to make a single penny. It, therefore, comes as no surprise that people are willing to chuck heaps of cash at generating traffic. Truth be told, though, you do not actually need vast sums of money to generate traffic. In fact, with the right techniques and a rather meagre investment, you should be able to generate a substantial amount of views in no time. Here are a few tips on how you can generate more web traffic on a low budget:

When it comes to creating a thriving online business, there are three main hurdles that every entrepreneur faces, namely, evaluating the current marketplace, understanding all costs and the overall brand execution. Each of these considerations is not to be taken lightly and requires their due diligence during your first few steps. However, with proper planning and forethought, you can create a product or brand that will stand the test of time.

Whether you're a small business owner or an avid blogging professional, it's important that you know the basics of SEO (Search Engine Optimisation). In most cases, the only way most people will find your website or blog is by stumbling across it on Google's SERPs (or search engine results pages). SEO is a technique that gets your site noticed first on these pages by installing processes on your site that get it ranked high enough in the SERPs of Google, Yahoo or Bing. Here are some basic search engine optimization tips that everyone should know regardless of their technical aptitude.

These days, everybody and their brother has a blog. It’s difficult to stand out in the crowd, and it’s even harder to promote and distribute a new blog. There is money to be made if you can get enough members though, and getting those followers doesn’t have to be hard.

Over the past few years, Google has worked hard to maintain its reputation as the number one search engine in the world. A large part of their success can be attributed to their ability to adapt to how users search for the information they need. This adaptation has sparked the release of several algorithm updates, the most recent one code-named "Hummingbird", which are designed to present the most relevant results based on random keyword searches.

It has been well known for some time that in order to generate quality traffic to a website or blog, you need great content. Search engines tend to prioritize web pages with oodles of engaging write-ups. Due to this fact, many members of the SEO blogging community take the opportunity to optimize their content by targeting specific keywords in order to help their web addresses climb to the top of the SERP (Search Engine Results Pages).

The land of search engine optimization has a law that states, "Change is the only constant thing in SEO." What worked for your site a year ago might be the very thing that will cause it to be de-indexed by the largest search engine in the world, namely Google. It is, therefore, very important to ensure that you keep up to date with every new twist and turn occurring in the fabled land of SEO. The following topics are some of the things to take note of in 2014.

You have a blog and a few followers, but you want to do more than shout your feelings and ideas to the world. You’re creating content, and — judging by your visitor statistics — some people think your content is valuable. There are a number of online tools you can leverage to make some extra money with your blog without spending all your free time on the effort. Bloggers with a good amount of traffic can sell text and banner ads on their sites. This works best if your blog is niche targeted. If